Project description

Inspiration can strike at any moment, and this time, it led me to create a fake advertisement that showcases the innovative BOA speedlace concept. The idea was to highlight the superiority of BOA's quick lace system over traditional laces, which can be a cumbersome process. By depicting the time-consuming nature of traditional laces, I aimed to emphasize the time-saving benefits of the BOA speedlace system, enabling users to hit the mountain with greater efficiency. This is the final Project